> TEMU's tagline is "Shop like a billionaire." I want you to really think about that. Marketers test hundreds of combinations to find what resonates. TEMU probably has thousands of marketers. They've tested millions of possible hooks. Millions. And this is what won. "Shop like a billionaire" is the message that resonated above all others.

Not saying you’re wrong, but I find “Shop like a billionaire” to be a deeply weird slogan.

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jhbadger 2 days ago | parent [-]

Yeah. Do billionaires shop? Don't they have people who take care of that for them?

	▲	close04 2 days ago \| parent [-]
		I asked a friend who is probably right in the target audience (very low to no disposable income) how he reads that slogan. He said “never worry about the price”. It’s in line with the people it might try to attract, the ones for whom the price is of utmost importance, above all else.