The only ethical option? Please help me understand the argument here.

Everything else uses more energy for both training and inference. Reducing the energy footprint is our highest priority in this domain. It outweighs the other considerations like it being Chinese, run by a hedge fund, etc. None of that matters if we destroy our ability to live on this planet. DeepSeek is not good enough, but we need to choose it in order to encourage competition on this front specifically. It's more important that companies focus on that than spend time improving other metrics.