Just like the physical Olympiads :)

The Olympics were originally founded on the principle of amateurism, on grassroots, individual passion and love of the sport, not as a career or life achievement.

To see what's its become today, especially how some suffer greatly to get the gold medal is depressing, if not disgusting when all of this are ultimately trivial activities. They were supposed to be a unifying reprieve from the real issues of the 20th century, not another stage of brutal national competition.