Also, little chance that down the road they'll contact you asking if you want to pay to be described more positively than your competitors.

Or asking if you want to pay to remove false information that they generate which makes you look bad.

I don't doubt that it going to get ugly as these companies desparately try to claw back some of the billions they have spent on LLMs. Buckle up.

So basically automated Yelp on steroids?