Because they also have a tech where AI-Agents can add product and service advertisements into these summaries [0].

They won an award for the paper, and the example they given was a "holiday" search, where a hotel inserted their name, and an airline company wedged themselves as the best way to go there.

If I can find it again, I'll print and stick its link all over walls to make sure everybody knows what Google is up to.

Edit: Found it!

[0]: https://research.google/blog/mechanism-design-for-large-lang...