It's the circle of life:

1) Established players are all overpriced and focus on value extraction, not customer service

2) By actually helping your customers and providing good solutions at an affordable price, you can quickly grow to be a big player in the space

3) Now that we are a big player, we could be making big bugs by squeezing the customers who can't easily switch away

4) Established players are all overpriced and focus on value extraction, not customer service