Building Infrastructure company is challenging in 2025. Previously, you would prioritize traction among developers over focusing on revenue.

But that does not work in 2025. You are expected to make money from the get-go and are left with only enterprise customers and boy, that category is hard, as everyone is competing for that slice.

> Previously, you would prioritize traction among developers over focusing on revenue.

A.k.a. using open source as a marketing tactic to lure in customers, only to do a rug pull once the business gains enough momentum.

> But that does not work in 2025.

Good. It is an insidious practice. There are very few projects that actually do this properly without turning their backs on the users who made their products popular in the first place.

> You are expected to make money from the get-go and are left with only enterprise customers and boy, that category is hard, as everyone is competing for that slice.

The strategy of delivering valuable products that benefit users without exploiting them has always existed. The thing is that many companies choose the greedy and user hostile path, instead of running a sustainable business that delivers value to humanity and not just to shareholders, which is much more difficult. So I have no sympathy towards these companies.

The problem I think is that all the easy infrastructure problems have been solved and the market is crowded with those solutions. Solving the hard problems is probably where you could have a viable business but I don't really see that many companies trying to solve those:

* Making mono-repos work for large companies.

* Mixed language builds are still a ci/cd unsolved problems for most companies.

* Testing strategies for Iac deployments.

And more that I won't bother to list here.

So, you're saying in 2025 businesses are expected to actually make money? What a novel concept. Will the wonders ever cease? I mean, you could expect that thing where you borrow incessantly to "gain traction" and "produce growth" but never produce any returns on it to run for a bit, especially in a new field where becoming #1 is at premium. But it has to stop somewhere. So it looks like somewhere is here.

The outcomes of this behavior will be devastating and the problems will last for generations.

I have an infrastructure company and I'm focused 100% on developers. It definitely isn't easy, but I see it as the best path for the business.