> "We have to be more efficient as we scale up"

... google is a 27 year old company

... google is one of the most valuable and influential companies currently operating

i don't think the phrase "scaling up" makes much sense in this category

I thought the same thing. Some of the commenters said this move might be related to stock price or appeasing shareholders, so I wonder if that, too, was directed at them, as in “we’re big and we plan on getting even bigger”