In this day and age anyone going against profit motive is commendable. the default is "fuck people over but not care because you're abstracted away from them". It's the tragedy of our times. Big respect for anyone who's willing to fight it.

many times it is rationalized as "fuck people over because even if I don't, someone else will, so I might as well be the one to profit". An attitude that scales well from individuals to big corporations.