When your unique selling proposition is that you are just like Windows, but cheaper, you end up with a lot of customers who are expecting 100% Windows behavior.

For desktop Linux to be successful, it needs to be the cool different OS -- not the boring Windows that the accountants use, and not the MacOS that the art snobs and marketing hipsters use, but something appealing on its own merits.

And, arguably, that's about where it is now: 70% boring, 15% commercial hipster, 15% indie.