> Generative AI gives us incredible first drafts to work with, but few people want to put in the additional effort it requires to make work that people love

and

> So make your stuff stand out. It doesn't have to be "better." It just has to be different.

equals... craft?

Isn't that what has always mattered a great deal

I wouldn't say everything that gets hugely popular has a ton of craft behind it, to me craft is about skill, but a badly drawn webcomic (random example) can still be very popular if it has something other point of difference.