| When people tell you that Apple is behind on AI, they mean money. Not AI features, not AI hardware, AI revenue. And Apple is behind on that - they've got the densest silicon in the world and still play second fiddle to Nvidia. Apple GPU designs aren't conducive to non-raster workloads, they fell behind pretty far by obsessing over a less-profitable consumer market. For whatever it's worth, I also hope that OpenAI can take a fall and set an example for any other businesses that recoup their model. But I also know that's not how justice works here in America. When there's money to be made, the US federal government will happily ignore the abuses to prop up American service industries. |
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| ▲ | drewbeck 6 days ago | parent | next [-] | | Apple is a consumer product company. “There’s a lot of money in selling silicon to other companies therefore Apple should have pivoted to selling silicon to other companies” is a weird fantasy-land idea of how businesses work. Idk maybe it’s legit if your only view of the world is through capital and, like, financial narratives. But it’s not how Apple has ever worked, and very very few consumer companies would attempt that kind of switch let alone make the switch successfully. | | |
| ▲ | bigyabai 5 days ago | parent [-] | | It's not a fantasy-land idea at all. Apple has already tried penetrating the datacenter before, they've proven they can ship a product to market if they want to. They just don't. They don't want to support Nvidia drivers or complex GPGPU primatives or non-raster GPU architectures or cross-platform acceleration libraries. Which is frankly an braindead decision from the opportunity cost side of things; if your consumers don't care, why not deliver what developers want? Apple can have their cake and eat it here. If they reacted fast enough (eg. ~2018) then they could have had a CUDA competitor in-time for the crypto and AI craze - that's a fact! But they missed out on those markets because they had their blinders on, dead-to-rights focused on the consumer market they're losing control over. It's starting to verge on pathetic how gimped the Mac is for a "real computer" product. |
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| ▲ | srb788 6 days ago | parent | prev | next [-] | | Dude why does everything have to be about money? Why don't we celebrate Apple for having actual human values? I have a deep problem with many humans who just don't get it. | | |
| ▲ | 6 days ago | parent | next [-] | | [deleted] | |
| ▲ | pxoe 6 days ago | parent | prev | next [-] | | That's legitimately a crazy thing to say about an extremely revenue driven company with a $3 trillion valuation. We can see their "human values" play out in real time as they court and bribe politicians. | |
| ▲ | bigyabai 6 days ago | parent | prev [-] | | Buddy, Tim Cook wasn't hired for his human values. He was hired because he could stomach suicide nets at Foxconn and North Korean slaves working in iPhone factories. He was hired because he can be friends with Donald Trump while America aids-and-abets a genocide and turns a blind eye to NSO Group. He was hired because he'd be willing to sell out the iPhone, iTunes and Mac for software services at the first chance he got. The last bit of "humanity" left Apple when Woz walked out the door. If you ever thought Apple was prioritizing human values over moneymaking, you were completely duped by their marketing. There is no principle, not even human life, that Apple values above moneymaking. | | |
| ▲ | drewbeck 6 days ago | parent | next [-] | | I post this not for you directly, who has made up your mind completely, but for anyone else who might be interested in this question. "Tim Cook, was asked at the annual shareholder meeting by the NCPPR, the conservative finance group, to disclose the costs of Apple’s energy sustainability programs, and make a commitment to doing only those things that were profitable. Mr. Cook replied --with an uncharacteristic display of emotion--that a return on investment (ROI) was not the primary consideration on such issues. "When we work on making our devices accessible by the blind," he said, "I don't consider the bloody ROI." It was the same thing for environmental issues, worker safety, and other areas that don’t have an immediate profit. The company does "a lot of things for reasons besides profit motive. We want to leave the world better than we found it."" [0] https://www.forbes.com/sites/stevedenning/2014/03/07/why-tim... | | |
| ▲ | bigyabai 5 days ago | parent [-] | | "Deliver teary-eyed defense of your useless self-conducted audit" is probably the #1 job requirement for a marketing professional like Cook. If you're fully bought-into the rube who's handing Donald Trump a gold placard, then boy have I got some bridges to sell you... |
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| ▲ | nebula8804 6 days ago | parent | prev [-] | | The suicide nets started under Steve Jobs [1]: https://www.youtube.com/watch?v=2gOu50HaEvs | | |
| ▲ | totetsu 6 days ago | parent [-] | | Maybe openAI should be giving nets out to their users too. |
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| ▲ | Mallowram 6 days ago | parent | prev [-] | | [dead] | | |
| ▲ | bigyabai 6 days ago | parent [-] | | If I had a dime for every "CUDA is worthless" comment I've seen since the crypto craze, I could fund the successor to TSMC out of pocket. Whatever the case is, the raster approach sure isn't winning Apple and AMD any extra market share. Barring any "spherical cow" scenarios, Nvidia won. | | |
| ▲ | Mallowram 6 days ago | parent [-] | | Think of a future where spatial analog rules over binary legacy as the latter is phased out. Now you can see where the bets are wrong. | | |
| ▲ | bigyabai 5 days ago | parent [-] | | Imagine a future where electricity is phased out and computers run on cotton candy. Checkmate, Apple! |
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