The customers are advertisers and marketers. The product is access to the userbase. This is how we arrive where we are at today, where major clients have made significant investments into AI and expect further return on that investment through proliferation of the technology, while the users could not care less or even balk at it. But we are also at a time where there is no viable alternative to the monopolied corners of the internet such as youtube any longer, so the userbase has nowhere to flee if they even wanted to.