When even Gruber start criticising Apple. You know it is bad. From Apple invented USB-C, to selling AirPod below cost, and invented big.LITTLE CPU computing. Sometimes still persist to this day before of his story.

But if even its die hard fans cant find excuses for the appalling Ads they are putting out, design changes that makes no sense, and App icons etc. May be Apple has really changed.

As someone on HN recently stated, in many ways Google Pixel and Android now feels more old school Apple than modern Apple.