This is good advice for workers trying to thrive in dysfunctional organizations, but these are the kinds of people who cause the company to become dysfunctional in the first place, by only doing work that causes them to get ahead, instead of what is right for the company. And I'm not referring just to line workers here, but management too. Incentives are there to point people in the right general direction, not to give license to abandon your ethics and sense of craftsmanship. An alternative to pursuing incentives to the point of abandoning your principles might be to go to a better company, or even starting your own.