I don't even think there is this much thought involved.

There's two things happening. There are true believers who think that AI is legitimately magic and should be put into every product and then there are people who are putting AI into every product because their director or VP thinks that AI is legitimately magic and is insisting that they put it in every product. Brainstorming sessions aren't "how can we solve problem X for users" but are instead "where can AI change our product."