This is being unnecessarily pedantic. They're saying "yes we're doing post-processing, but that's not technically generative AI."

Personally I couldn't care less about what they call it, I care that it makes the same video look more artifical on YouTube than they look elsewhere.

> Hi! I'm a tech nerd and I try to be precise about the terminology I use

> GenAI typically refers to technologies like transformers and large language models, which are relatively new

> Upscaling typically refers to taking one resolution (like SD/480p) and making it look good at a higher resolution (like HD/1080p)

> This isn't using GenAI or doing any upscaling

> It's using the kind of machine learning you experience with computational photography on smartphones, for example, and it's not changing the resolution

> And sincerely appreciate the feedback!

I agree with The Verge here in that it is probably using a diffusion model somewhere, and that it is splitting hairs to say that it is not generative AI. The artifacts are very "diffusion".