>> But then SEO died because of AI (according to him anyways).

Former web dev and I still do some SEO and for the most part, he's correct. I've posted on here multiple times over the last two to three years how easy it is now to manipulate search engines now.

Back in the day, when you needed content for SEO and needed it to be optimized, you had to find a content writer who knew how to do this, or write it yourself and hope that Google doesn't bury your site for stuffing your content with keywords.

Now? Any LLM can spin out optimized content in a few seconds. Any LLM can review your site, compare it to a competitor and tell you want you should do to rank better. All of the stuff SEO people used to do? You can do now in the span of a few mins with any LLM. This is lower hanging fruit than vibe coding and Google has yet to adjust their algorithm to deal with this.

A few years ago, I cranked out an entire services area page for a client. I had AI write all the content. Granted, it was pretty clunky and I had to clean some of it up, but it saved me hours of trying to write it myself. We're talking some 20-30 pages that I gradually posted over the course of several months. Within a days, every new page was ranking page 1 within the top ten results.