Small D2C packages aren't necessarily worse ecologically than a big US retailer importing a bunch of junk to store in warehouses and maybe sell to customers (else landfill).

There's a very thin possibility window where the inefficiencies of individual packaging + shipping don't outweigh the efficiencies of bulk importing, even accounting for bulk wastage.

If we want to argue the former, I'd say we need to start with non-negotiable 100%-biodegradable, 0%-plastic packaging.