It's his standard procedure over and over again; works great for him.

Talk it up. If it keeps him in the headlines, great.

Throw it against the wall and see if it sticks. If he gets sued, fine, there's a decade of suits piled up in the queue, no problem. If there's an injunction, maybe ignore it and try anyway (queue full). If he's truly blocked, it's the commie judges and he'll make that better soon. OTOH if he gets away with that, more outrage and more PR for him, success.

Early stage fascism thrives on outrage fatigue to slim opposition. Do three more outrages today. Repeat tomorrow.