It's worth noting that some of it may be inspired by some of the spats he's had with Apple over the years that aren't really related to their desktop operating system. A couple that come to mind is the fact that his wife wasn't approved for an Apple credit card, and the difficulty he had in getting the Hey app approved in the App Store. (Of course, it could be that once Apple lost its "shine" for him he became more critical of other products in a way that tribe-members won't)