To add, Concord had been in development for eight years at that point, had multiple leadership and direction changes, and then the studio was aquired by Sony because they wanted more big live service games and this game ticked all the boxes and was nearly done. So more money was pumped into it.

And sometimes it works; Apex Legends came out of nowhere and became one of the big live service titles. Fortnite did a battle royale mode out of nowhere and became huge.