Apple invested so much in their platform because of the expectation that they'd get to run it the way they want, including taking a cut

> Apple invested so much in their platform because of the expectation that they'd get to run it the way they want, including taking a cut

Source? Jobs’ original vision included no App Store. Web apps would suffice. They sucked, and continue to suck, so he built an App Store to flesh out the iPhone’s feature set.