One of the companies I'm working for has a b2c retail division. We're still buying the Lenovo all-in-one destkops that are used as POS systems with Windows licenses even though we wipe the machine and auto-install our Linux-based POS system as soon as we deploy the machine. Trying to buy a machine w/o Windows is just too much friction. I call it the Microsoft tax. I really wish that not to be a thing any more.