Let's look at the text!

>There are a few startups these days peddling a newfangled technology called “incremental view maintenance” or “differential dataflow”. Basically the way it works is you just say “hey, I’d like to keep track of how many tasks each project has” by writing any SQL query you want:

>[query]

>The “magic” is actually really cool. Basically the SQL query is analyzed to produce a DAG of the data flow with different nodes for filters, groups, joins, etc, and then each node “knows” how to map any change in its input to the appropriate change in the output.

So the person who calls the technology "magic" (with emoji sparkles around it!) and "really cool" and generally spent all this time writing an article about this particular annoying problem and all of the other bad solutions about it, and then mention these startups at the end... Is being denigrating and dismissive.

Which one of these companies do you work for that causes you to feel so hurt? Because the author didn't mention them by name?