Yep, and that applies to Valve at two levels because Steam dwarfs the ROI of their games, and their forever-games like Counter Strike dwarf the ROI of any singleplayer game they'd ever be able to make. It's a miracle they even got Alyx out of the door, that was a special case since it was part of their larger VR initiative.

And Alyx was probably a huge failure, ROI wise, because nobody buys VR headsets. I know, not "nobody", but by far and large it has remained a super niche market.