I can assure you that TI's margins on calculators and MSP430s are much higher than their margins on DAC*s.

Depends on which line of DACs. And calculators are an almost irrelevant amount of TIs revenue. They don’t report it individually, but it’s categorized under the miscellaneous “other” bucket which is only 6% of their business and includes DLP and “other charges” related to M&A. $947 million with all those other things means you’re talking about probably 100-300 million in revenue. There’s other businesses within TI that do more revenue than that by themselves.

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OhMeadhbh 3 days ago | parent [-]

Saying "TI makes money on calculators" does not mean "TI does not make money on DLPs."

Also... revenue, profit and margin are all different things.

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Kirby64 3 days ago | parent | next [-]

I’m not saying that at all. I’m saying it’s nearly meaningless in the grand scheme of their overall revenue. They make roughly 50% margin on their $17 billion in revenue right now. If somehow calculators cost nothing (100% margin) it wouldn’t make a meaningful difference on their overall margin.

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vel0city 3 days ago | parent | prev [-]

Saying "TI makes money on calculators" is a pretty misleading statement outside of any other context. Its a tiny part of their profits and revenues. It's like suggesting McDonalds is an ice cream shop. Sure it's on the menu and they make a profit on it but it's a small side business after selling burgers and fries.

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OhMeadhbh 3 days ago | parent [-]

So TI is losing money on every calculator they sell? News to me.

	▲	vel0city 3 days ago \| parent \| next [-]
		> Sure it's on the menu and they make a profit on it My point is, the statement "calculators and MSP430s for remote power meters are keeping TI from closing up shop" isn't based in reality. Both of these products are tiny parts of their business. If that's all you know of TI, you don't know TI. Like thinking McDonald's is an ice cream shop and completely being ignorant of the burgers and fries, saying those ice cream cones are keeping McDonald's from closing up shop. Even for the MSP430, it's a small product line of their wireless and microcontroller products.
	▲	dkdcio 3 days ago \| parent \| prev [-]
		I’m really confused how you got that from the comment you’re replying to, and why you’re continuing to defend misinformation you’re spreading in the original comment. you implied TI primarily makes money from calculators and MSP430s. this is easily provably false the person above made an analogy —- they didn’t claim TI loses money per calculator