Basic understanding of a customer base could've avoided the BudLight fiasco too. Then again, I'm sure if you're an elite upper-middle-class executive from an Ivy League school the idea that you need to cater to lower class working men must be a bit rankling.

I could imagine similar subcurrents for Marvel executives wanting to appear sophisticated or avant garde but instead having to cater to "comic book nerds" must be challenging.

The post has similar undertones of elitism as well. After all most of us tech people skew towards similar habits as does probably most well paid white collar professions.