The picture is a little silly but listing out the demographics of your customer base is like so normal. The marketing for Monster would be quite different if their market was over 65 women.

Although it would be a funny bit to run a monster commercial in the style of something like L'Oreal.

You don't have to imagine. For some reason beyond my ken, monster energy has achieved meme status in queer circles.

I was half-surprised one of the pictured people wasn't wearing pink headphones with attached cat ears.