You should read the story The Perfect Match from the book Paper Menagerie and other stories by Ken Liu, it goes into what you mentioned about Google.

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lazarus01 4 days ago | parent [-]

Thanks for sharing.

There is also a movie called Her, with Joaquin Phoenix and ScarJo. Absolutely brilliant.

	▲	petralithic 3 days ago \| parent [-]
		Yes, however Her is a bit more optimistic and doesn't really delve into the data collection and usage aspects, it's more similar to a romance with some sci-fi aspects at the end.