That particular meaning of "audience capture" might be Weinstein's coinage, but the term itself predates that; you can just search Google Scholar to confirm.

Mathematicians went nuts trying to invalidate Gödel. Imo similar phenomena to our senses; chasing an endlessly big numbers with no real outcome but growing some number that ostensibly represents an audience but who knows if its real or just numbers on a screen.

Religious belief is same biological phenom, chasing endless propagation of the religion.

Minds go fractal. It's like Snowcrash but they’re not blank, they speak in tongues, circumlocuting gibberish.