If everyone does it, then no one gets an advantage, because all see a productivity boost.

If you do not do it, you get left behind and cannot compete in the marketplace.

I took a business systems administration course like 20 years ago, and they knew this was the case. As far as we can tell it's always been the case.

IT doesn't create massive moats/margins because price competition erodes the gap. And yet if you do not keep up you lose.

It's definitely a boon for humanity though, in the industries where technology applies things have been very obviously getting much cheaper over time.

(Most notably American housing has been very very resistant to technological change and productivity gains, a part of the story why housing has gone way up) - https://youtu.be/VfYp9qkUnt4?si=D-Jpmojtn7zV5E8T