That's actually how you create a death spiral for your company. You have to assume 'growth' and not 'death'. 'life' over 'lost'. 'flourishing' over 'withering'. That you're strong enough to survive.

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JKCalhoun 5 days ago | parent [-]

Apple has seemingly done well waiting until they see a clear consumer direction (and woefully underserved tech there).

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butlike 5 days ago | parent [-]

That's not playing into a bubble, that's creating a product for a market. You could also argue the Apple Vision is a misplay, or at least premature.

They've also arrogantly gone against consumer direction time and time again (PowerPC, Lightning Ports, no headphone jack, no replaceable battery, etc.)

And finally, sometimes their vision simply doesn't shake out (AirPower)

	▲	JKCalhoun 5 days ago \| parent [-]
		Oh, yeah — Apple Vision is a complete joke. I'm an Apple apologist to a degree though so I can rationalize all their missteps. I won't deny though they have had many though.