Bloomberg's ads are slightly separate from their regular ads; the "other content" is still news most of the time - Bloomberg is at its heart a data and news feed company (the video news is mostly an add-on for them), so they are doing what they do best anyway. "Idiocracy" is an interesting example; while the style is similar, the side content on BTV, while a pale shadow of the actual terminal, is actually quite information-rich (especially on BTV+); the actual terminal is entirely populated by feed/data/whatever function you're using.