> A high quality TV with Apple TV built in at a premium but reasonable price would sell like hotcakes. It would compete with Apple Cinema displays, however.

With HDMI CEC controls, there is no benefit to anyone by combining Apple TV with a display. Plus almost all displays support Airplay these days.

> A basic "good enough" 5 inch phone for $499 would also sell fast.

This was the iPhone SE sold for many years until Feb 2025. It started at $430. It’s unfortunate they got rid of it for a 6inch 16E, but it is pretty reasonable on price at $600.

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toast0 5 days ago | parent [-]

> With HDMI CEC controls, there is no benefit to anyone by combining Apple TV with a display. Plus almost all displays support Airplay these days.

If you were a person that likes Apple TV, I imagine it would be nice to have a TV that was just that rather than a TV with whatever smartness the maker insisted on, plus a standalone Apple TV. (Even nicer would be a TV without smarts, but those seem to be extinct)

	▲	avidiax 5 days ago \| parent [-]
		Yes, a privacy preserving TV that lacks home screen ads, forced updates, automatic content recognition (ACR), etc. Apple TV has by far the fastest processor in a TV set-top box. The interface is much cleaner and faster than any smart TV. And I'm sure Apple could do best in class 4k or 8k AI upscale, and live AI captioning w/ translation. They also have the lawyers needed to do some of the AI transformation and deal with the inevitable lawsuits from copyright holders. They are probably also smart enough to class it as a "smart monitor", delete the TV tuners, and avoid lots of local regulatory requirements that way. Could be a very competitive product as long as the price is no worse than Sony Bravia.