I hate this argument. The local PTA or kids sports league or boutique needs sso as much or more than an enterprise. These may be organizations without an IT department at all, handed down from family to family, where they are transferring a database of gmail passwords. I know gsuite and office365 have free tiers for charity, but the amount of small businesses with a gmail address is staggering.

SSO should be a feature for the family as well. A parent should be able to pull up a dashboard and see where all their family gmail accounts are authorized to use as a login from one screen without scrolling.

The overall sentiment that SSO creates a support burden is true, but a separate problem that should also be fixed. it _shouldnt_ be complicated for a small team with ten accounts to control group login information, revoke access, lock accounts.

As someone who does a lot of local organizing, I really don't think getting SSO set up in this level of organization is a thing that happens enough to impact pricing decisions at Atlassian. Even if SSO was completely free everywhere, most of these kinds of places would still just be using a single shared account with a shared password.

Stuff costs money! That's really all there is to the analysis. You can demand that companies not price-segregate customers, but then all you're really saying is that there's no account that the local PTA can afford, because you're demanding that vendors raise prices on the low end and and drop them for customers like Apple and Ford.