This is the essence of why using a "business mindset" in government is doomed.

A central question of business is market - who am I trying to reach, and who do I exclude? Trying to sell to every one is doomed. Ignoring market segments as unprofitable to reach or server is smart business.

But for government this is completely wrong! They are obliged by law and justice to serve everyone. Or "equal protection" is just words on paper.