Maybe Apple and Amazon are the only cool heads in this absolute shitstorm.

The real, intrinsic value of AI is essentially zero compared to the hype and tech-biz cargo culting. If I were John Apple, I would simply sit back and wait while all your competition dump all their money into the AI bonfire. Once the dust settles all the hyped-up ai startups are dead, you can come in and pick up whatever worked best and have a stellar AI product with no real cost. Assuming such a product can exist, it still isn't clear.

I don't think companies not literally setting billions of dollars on fire is a bad thing.