Exactly my point - OpenAI is giving Apple its model for free. Which saves Apple many $B's in compute to train their own model. You could argue it's being paid in-kind.

Unlike OpenAI, Apple doesn't need to charge a subscription to get AI-based revenue. It just needs to properly integrate it into its products that billions of people are already using, to make those products more useful so people continue buying them. At that point most users don't care what model is powering it - could be GPT, Claude, Mistral etc.