Ha, thank you for that! I actually didn't have prior experience in wearables. My background was in mobile app development. I co-founded a company during the app boom, and we built a lot of iOS and Android apps. The transition into health sensors happened pretty organically and I also felt there was nothing that let me measure my own data and make use of it, so I decided to create a wearabke + free SDK for that. There is a quite nice article of how it all started here: https://howtoware.com/aidlab (good reading for anyone wondering what the struggles are when running a wearable startup).