If EU punished the choice to provide the user an option to pay to not be tracked, EU ought to illegalise the entire business model of ad-supported “free” media where end user is the product delivered to advertisers, with no choice to not be tracked—even if you are not, in fact, a user (your shadow profile will still be built); otherwise seems to be hypocritical.

To pay to not be tracked is a joke of a choice—no one would choose to pay—but it only highlights the dark reality of how ad-supported media distort the market: honest competition is impossible against a “free” offer with a difficult to understand catch.