It's a very convenient red herring to zoom in on some additives instead of zooming out to evaluate your dietary patterns.

Probably because we can use it to let ourselves off the hook for a bad diet. We can do things like roleplay that it's the seed oil in our Doritos making us fat, and that if it were butter then, idk, it would be a superfood or something?

It's the pepperoni, 15g sodium, 100g saturated fat, and 3000 calories of Costco pizza you just ate that's doing a number on your body, not the guar gum in the dough.

Or, how are you going to pick apart an ingredient list when you just ate a half-dozen home-cooked lard donuts? You're cool with laying down arterial plaque but you draw the line at ascorbic acid in the store-bought cream filling?

The "ulta processed" meme is a huge distraction. It's like listening to a fat guy talk about how he's very particular about the gum he chews because he stays away from "sugar alcohols". Yeah? What about the other 4999 calories of food you ate today?