> People hate ads, they are annoying and provide virtually no value to the end user.

[Today.] In the past (1980s, maybe?) I remember getting these fat volumes consisting of only ads (they had everything, from clothing to electronics to LEGO sets) and browsing them with my siblings for hours on end, and fantasizing about getting some of these.

I believe the old style ads, where the website you visit serves locally hosted ads that are in line with the subject matter, not only are not frustrating but actually provide some value as they help you to discover more about things you are already interested in.

I know people who still love to receive ads in the (physical) mail.

These are also blocked by adblockers though.