Apple is a luxury fashion brand, its sales are predicated on people who want to confer social status upon themselves by being seen with something that signals wealth. Apple doesn't care about impulse purchases, because the pressure to purchase comes from marketing and society.

> Apple doesn't care about impulse purchases, because the pressure to purchase comes from marketing and society

I believe your assumption is bunk, but for sake of argument, let’s assume Apple is solely a fashion brand. Are you really claiming luxury fashion doesn’t revolve around impulse purchases?

Its also high quality and their products last a long time