Other examples include the clothes that Rory Sutherland wears during interviews, the ways that Rory Sutherland sits on chairs during interviews, and the ways that Rory Sutherland rambles over others during interviews.

Or the way that he got the guy that impersonates him on TikTok to announce his (Rory's) conference: https://www.linkedin.com/posts/mad-fest_this-isnt-a-course-i...