> You can be authentic and still respect boundaries and be considerate towards other people.

From the point of view of the douche: why should they do that, for what gain? I suppose if they care about social cohesion they'd care, but on the flip side, people nowadays can seem to violate social norms and still get through life just fine, in the old days they might suffer if society shunned them.

Makes me think of the cafe sign that listed prices: "Coffee $5; A coffee please: $3; Good day, I would like a coffee please: $1", being pleasant helps when doing business as well, people will even avoid doing business with you if you're unpleasant (except maybe if your soup is really really good). Maybe the "loneliness epidemic" means that people are developing a tolerance to the unavailability of pleasant social interactions.

Now it makes me think maybe the Black Mirror social scoring ( https://www.youtube.com/watch?v=EcspUD0kF7g ) is a useful way to punish douches after all.