> The words "good" and "very bad" indicate that the world is less important to that person than themselves. I'd be okay with a bit of personal harm if it helps against climate change.

Yeah, no shit? We're not ants in a colony. I think you're pretty stupid if you're alright with harming yourself while achieving nothing. If you wanna risk your life for a cause then take direct action, eating processed slop and pretending to feel good about it is only gonna make both your world and mine shittier.

The thing is, we don’t even have good evidence that UPF is necessarily harmful. Whey protein is UPF, but is associated with positive outcomes. Mass produced wholemeal bread is UPF, but is associated with good outcomes.

I’m not convinced that the “UPF” category adds anything useful over “HFSS” at this point. Happy to be pushed off my view, but seen nothing that would do so thus far.