"I can't believe it's not butter" product

Or as my brother and I called it, "Ick-bihn-buh" — enunciating the "ICBINB" acronym.

The proof-of-concept marketing name "I Can't Believe It's Not Salmon" illustrates the fundamental problem here. Can lab-grown salmon be labeled as just plain "salmon"? Can it reside in the meat department right next to farm-raised and wild-caught salmon fillets? Does it always have to be prepended with "cultivated"?