> a good fit for terrible staff, have terrible business practices

I think generally the people that end up choosing terrible staff that perpetuate terrible business practices are probably pretty terrible executives/founders themselves. Talent generally attracts talent in some way. There's really almost no situations where someone really fantastic would even _want_ to work for a bad company barring huge pay, or a rare moment of desperation due to life circumstances

Agreed but thats why a good rating system goes both ways.