It's nothing to do with morals or conscience, pure self interest incites me to to take action and buy physical copies or official ebooks or collector's editions or CDs or lossless digital releases of works I first consume pirated. I want creators I like to make more stuff. I feel good looking at my bookshelf filled with things I enjoy. I don't like throwing out or donating tons of books every year because they're no good and I couldn't tell until I bought and read them.